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Customer Strategy International is a network of senior executives with complimentary deep subject matter expertise that can help you create the change you need. We leverage our experience and passion for customer focused innovation to deliver pragmatic solutions that enable business growth.

Business Impact In A Connected World

Chris Anderson: How web video powers global innovation

Submitted by José Ferrão on Mon, 09/20/2010 - 11:48

TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter ...

Innovation and Commercialization 2010 McKinsey Global Survey results

Submitted by Jennifer Ferrão on Fri, 09/10/2010 - 10:11

As companies begin to refocus on growth, innovation has once again become a priority: in a recent McKinsey Global Survey, 84 percent of executives say innovation is extremely or very important to their companies’ growth strategy.

Dan Cobley: What physics taught me about marketing

Submitted by José Ferrão on Wed, 09/01/2010 - 10:28

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

The art of choosing

Submitted by José Ferrão on Tue, 07/27/2010 - 18:46

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Measuring what makes life worthwhile

Submitted by José Ferrão on Tue, 06/22/2010 - 13:50

When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count.