Connect with leading subject matter experts

Customer Strategy International is a network of senior executives with complimentary deep subject matter expertise that can help you create the change you need. We leverage our experience and passion for customer focused innovation to deliver pragmatic solutions that enable business growth.

Business Impact In A Connected World

Dan Cobley: What physics taught me about marketing

Submitted by José Ferrão on Wed, 09/01/2010 - 10:28

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

The art of choosing

Submitted by José Ferrão on Tue, 07/27/2010 - 18:46

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Measuring what makes life worthwhile

Submitted by José Ferrão on Tue, 06/22/2010 - 13:50

When the dotcom bubble burst, hotelier Chip Conley went in search of a business model based on happiness. In an old friendship with an employee and in the wisdom of a Buddhist king, he learned that success comes from what you count.

Inspirational Leadership

Submitted by José Ferrão on Mon, 05/10/2010 - 15:42

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.