Innovation and Commercialization 2010 McKinsey Global Survey results

As companies begin to refocus on growth, innovation has once again become a priority: in a recent McKinsey Global Survey, 84 percent of executives say innovation is extremely or very important to their companies’ growth strategy.

At Customer Strategy International our approach to innovation helps our clients to stay focused on realizing their growth strategy and enhances value for customers and the organization. Although we are focused on leveraging existing assets and capabilities we will not let them limit your pursuit of value creation. We ask:”what assets and capabilities will the organization need to deliver on their customer’s needs and deliver on the organization’s growth strategy?”

Survey Results: http://www.mckinseyquarterly.com/Innovation_and_commercialization_2010_M...